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怎样影响顾客对KTV的选择
一、通过五官感受吸引顾客
First, attract customers through five senses

顾客来KTV,不能带走什么,留下的只是一种回忆。这种回忆是通过五种感觉器官:嗅觉、视觉、味觉、听觉和触觉来记忆的。
Customers come to KTV, can not take away anything, leaving behind is only a kind of memory. This memory is remembered through five senses: smell, sight, taste, hearing and touch.

所以,KTV营销人员需要从顾客的感官立场去设计服务和产品。
Therefore, KTV marketers need to design services and products from the customer's sensory position.

当顾客走进KTV大堂,耳朵听到的是恰到好处的问候声和柔和的背景音乐;进入包房见到是漂亮有致的布置。同样,营销人员在设计广告用语时,也要利用五种感觉来吸引顾客。
When customers enter the KTV hall, the ears hear the right greeting and gentle background music. Similarly, marketers should use five senses to attract customers when designing advertisements.


二、以记忆和过去的经历招徕顾客
Two. To attract customers by memory and past experiences

心理学家认为:人们以往的经历,甚至在幼儿期的经历对于他今后的的态度、信念和爱好都起着很大的影响。
Psychologists believe that people's past experiences and even their experiences in early childhood have a great influence on their attitudes, beliefs and interests in the future.

所以,顾客头脑里存储的信息是否良好将对顾客的选择和再次消费起着很大的作用。
Therefore, whether the information stored in the customer's mind is good will play a great role in customer choice and consumption.

以往的消费经历通常会指导顾客的消费行为,作为KTV应尽可能使KTV的产品,氛围环境和服务令顾客满意,特别是要让顾客在KTV的整个消费经历感到满意,这不仅包括顾客入住时的经历,还包括KTV信息的获取是否方便,预订通路是否便捷等。
Previous consumption experiences usually guide consumer behavior, as KTV should make KTV products, environment and service satisfy customers as much as possible, especially to make customers satisfied with the entire consumption experience of KTV, which includes not only the experience of customer stay, but also the convenience of the acquisition of KTV information. Is it convenient and so on.

每一个经历和体验都将决定顾客是否愿意再次光临。
Every experience and experience will determine whether the customer is willing to come again.

如果顾客对KTV的服务不满意,KTV应该采取积极的措施,使不良的经历不要在顾客的头脑里留下长久的记忆。
If customers are not satisfied with the service of KTV, KTV should take positive measures to prevent bad experiences from leaving long memories in the minds of customers.



三、引导顾客的消费习惯
Three, guide the consumer's consumption habits

KTV营销人员要设法促使顾客改变原有的消费模式,建立新的消费习惯。某些稳健型的顾客往往不愿改变原有的消费习惯,对于他们来讲,改变意味着风险。
KTV marketers should try to motivate customers to change their consumption patterns and create new consumption habits. Some robust customers are often reluctant to change their consumption habits. For them, change means risk.

所以,KTV营销人员要设法促使顾客改变原有的消费模式,建立新的消费习惯。
Therefore, KTV marketers should try to motivate customers to change their consumption patterns and create new consumption habits.

某些稳健型的顾客往往不愿改变原有的消费习惯,对于他们来讲,改变意味着风险。
Some robust customers are often reluctant to change their consumption habits. For them, change means risk.

所以,营销人员要设法通过积极的公关活动和各种推销手段来引导顾客,使顾客熟悉、接受尝试新的消费活动方式。
Therefore, the marketing staff should try to guide customers through active public relations activities and various marketing means, so that customers will be familiar with and accept new ways of consuming activities.

联系方式

  1. 福泰店:0312-3135888
  2. 地址:保定市七一路中路福泰商厦
  3. 水晶店:0312-5906666
  4. 地址:保定市阳光北大街56号
  5. 好声音店:0312-8639000
  6. 地址:保定市朝阳北大街728号
  7. 网址:http://www.huozhiliaoyule.com

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